We got lost


Down in Chile: two of our co-founders, Max and Moisés, meet by getting lost during a 50k race.  Meanwhile, over in Morocco, Kirsten starts her photography career by shooting an ultramarathon for the New York Times. 


Max and Moisés both go on to become sponsored by The North Face Chile, climb crazy peaks together and start living for (and from) trail running. Meanwhile, Kirsten moves to Berlin, Germany and photographs lots of trail running for lots of publications. 


Max, Moisés and Kirsten go on a two-week expedition together in Patagonia for The North Face Chile. Max and Moi are shooting for an FKT of Cerro Castillo, and Kirsten’s there as the photographer. After the expedition, the trio heads to a brewery (of course) where Vert.run is born with the mission of sharing our trail running love with others.

Baby steps


Vert.run starts out as a mailing list. Max, Moi and Kirsten work behind the scenes like the Wizard of Oz to get free training plans to everyone. We hit 6,000 trail runners on our email training plans and decide: it’s time for an upgrade.


We teamed up with our fourth co-founder, Cristóbal Forno to show us the business ropes of running a startup. We launch the first version of our training platform, which is still there today. 


We start partnering with professional trail runners, starting with Hillary Allen and Dylan Bowman, to create affordable training plans. Today, over 13,000 athletes from 42 different countries train with our plans.


From 4 to 5 to 6

Luis Chacón, a passionate trail runner from Costa Rica, officially joined Vert.run as our Lead Developer. Having Luis join Vert.run has sped up our technological development and given us so many more opportunities to keep making Vert.run the best trail running platform out there.  Shortly after, Italian runner Francesco Puppi joined our team as a support coach, giving us a new set of hands to keep our coaching service fast and great.

Meet the team

Moisés Jiménez

From: Maracay – Venezuela

Moi is an engineer who spends a solid number of hours each day running on trails. This has taken him to races all over the world and led to some awesome results and wins in competitive races. 

Kirsten Kortebein

From: Michigan – USA

Kirsten hails from the Midwest and is passionate about flat and steep trails alike. She’s a sport photographer whose first-ever publication was in the New York Times when she was 19 years old. 

Max Keith

From: Iquique – Chile

Max grew up biking in the desert in Chile, and then jumped to the trails. He got hooked on our sport, and had great trail results around the world. Max’s motto: The more technical the trail, the better. 

Luis Carlos Chacon Profile image

Luis Carlos Chacón

From: San Jose – Costa Rica

Luis is a marathon and Ultramarathon runner from Costa Rica who’s passionate about vegan cuisine. Luis doesn’t just build software: he understands and applies his needs as a runner to make the best possible training platform for us, while balancing coding work and trail running.

Cristobal Forno

From: Santiago – Chile

As a father of two daughters and founder of multiple successful companies, Cristóbal still finds time to run and complete at least two 100 mile races per year. In 2017 he ran Western States in under 24 hours. 

Francesco Puppi

From: Como – Italy

How did Francesco start trail running?: As a child growing up in Italy, I used to go hiking and trekking with my family all the time. I grew up right next to the mountains, and even in the early days of my athletic career my coach used to take me and the rest of my team running in the mountains. I also liked to run around lakes, or up to a peak just for fun when I was on vacation with my family. That was trail running for me.

Love what we do? Think you’d be a great addition to Vert.run, and want to join our team (someday?) Write us at team@vert.run!

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